Getting people to your site
A web site is a great tool to promote your business, but to maximize its potential people need to be able to find it.
Visitors will come to your site from:
- Direct lookup - typing your domain name into their browser
- Link from another site - partner sites, suppliers, customers
- Directory - free and paid for online directories
- Paid for links - Pence per click advertising
But heres a little secret we'll share with you:
"You don't need to be in the first place spot on Google to be successful."
Ok, so being on the first spot on Google is going to get a lot of people to your site but for what? The point is you need to get the right people coming to your site. Then you will see more of those site visitors, turning into site customers and see a better return on your investment.
There are many factors to getting good search engine results and they are constantly changing, but one of the most important points to remember is to develop your web site with search engines in mind. Not as an after thought!
The pages need to be well structured both internally and externally. This means the content on the pages, but also how the navigation works, how images and links are displayed, your url structuring... the list goes on.
At Digitalhand we build sites that are search engine friendly but we can also work with you to make sure your site gets the results you desire.
