Introduction & Basics
A Web site is a great tool for showing people who you are, where you are, what you do and how to contact you. It can speak volumes about how you value your business and your customers.
It need not be expensive to setup a professional looking web site (see our solutions), but there are some rules to follow to make sure that your web site works hard for you.
Identify your goals
All too often a web site falls at the first hurdle because no one decided what the web site was actually for. They just thought that they should have one. But thats ok. If you just think you should have one, then its probably because you realise that there is a huge market online and you want a slice of that pie.
- Maybe you have a product or service that you want to market and sell to the rapidly growing online community?
- Maybe you want to promote your company and increase awareness of your business.
- Or maybe you want a web site to make it easier for people to find your contact details and get in touch?
"Identify what you want to get out of your web site before you begin and it will be a much more likely to succeed."
Identify your market
Who are you aiming your web site at? Other businesses? General public? Old? Young?
Identify who you want to target with your web site and get a more appropriate design and appropriate functionality.
Get it designed and built properly
The internet is awash with poorly designed, poorly built web sites that can make a very respectful company look like a cheap operation.
If your budget is small, its better to invest in a smaller, smarter looking web site, which is expandable than a vast site with poor navigation and content.
All of our web solutions sites from a single page, to a fully content managed, e-commerce solution are designed and built to web standards. It will be checked to make sure it works on multiple platforms (pc, mac, linux) and multiple browsers.
Search Engines care about how your site is put together and this can seriously affect how well your site performs. Get this right in the beginning and avoid expensive rebuild costs at a later date!
Get a domain name
Your domain name should say something about who you are and/or what you do. It will help people to find your site through search engines and understand what it is that you do when they see your name.
We can help you to choose an appropriate domain name and purchase it on your behalf. Our automated renewal system ensures that your domain name will never expire. If you already have a name that you would like to use we can manage that name for you too.
Get it hosted
Your web site needs to be available 24x7 whenever your customers are online. All of our web sites are held on servers in a secure data center with redundancy, giving you the maximum possibly uptime.
We manage your hosting for you, so you are free to get on with whatever it is that you do best.
